Is social media dying? Or are we just waking up?
There’s a growing narrative that 2025 could be the year social media enters its terminal decline. Time spent on platforms in developed countries actually peaked back in 2022 and has been on the decline ever since. The sharpest drop, perhaps surprisingly, is amongst Gen Z. Older generations are the only ones that are increasing their […]
Search is dead, long live search
SEO has always been an unrelenting pursuit of success. Since the public launches of large language models such as ChatGPT, a lot has been said about AI search and the importance of appearing within AI-generated answers, with much of the early SEO commentary being speculative and often serving more as click-bait than practical guidance. Many […]
Blind trust in AI
Something odd has happened in the last two years. When we pitch to a new client, we have to earn trust. It’s a slow, layered process: showing up consistently, creating familiarity long before the first conversation, then backing it up with our website, our work, our track record and the way we speak about our […]
What everyone thinks an app is – and what it really can be
When most people hear the word app, they think of something they can download from the Apple Store or Google Play. A shiny icon that lives on their phone. A place to scroll, tap, or stream. And that’s not wrong… but it’s only part of the story. At Ashby, we build apps in the broader […]
Do I really have to pay for hosting?
Matt Ashby here – Co-founder and Tech Director at Ashby (I handle the nitty-gritty that most people would rather ignore). The other day, someone asked me: “Do we really have to pay for hosting?” A fair question, but it carried a faint whiff of suspicion, as if we’d sneakily slipped it into the proposal, hoping […]
