Joanne Jeyes Interiors came to us with a clear mission: design that’s inclusive, thoughtful, and rooted in real-life needs. From heritage restoration to dementia-friendly spaces, Jo’s work goes far beyond interiors. It’s about care, connection, kindness, and creating homes that truly work for the people in them. Her challenge was that her visual identity didn’t yet reflect that ethos – it needed to be clean, calm, kind, and quietly confident.
We built the identity around Jo’s core principles, making sure her values translated into design choices that feel authentic and practical. Soft, welcoming visuals paired with a professional edge gave her the range to speak to heritage projects and sensitive spaces alike. By grounding the design in her ethos, we created a brand she immediately felt at home with – one that gave her the clarity and confidence to present her work consistently and proudly.