Maldon Salt Racing, with its striking presence on the racing circuit, presents a compelling case study on the multifaceted benefits of strategic sponsorships. By fielding a race car adorned in the iconic Maldon Salt livery, the brand not only captured the attention of high net worth individuals but also leveraged this unique platform for significant business development.
Here at Ashby, we had the privilege of supporting Maldon Salt Racing by crafting a clear and effective Racing Sponsorship Proposal and creating detailed post-race reports. Our role was to encapsulate the excitement and business value of each event, providing Maldon Salt with well-designed communications that highlighted key moments and commercial outcomes.