Just finished reading “The Business of Creativity” white paper – and here’s what stuck:
I don’t always finish reports like this. If I’m honest, they’re often too long to stick with and sometimes a bit too pleased with themselves. Maybe it was the contributors that caught my eye (Sir John Hegarty) or because I’ve just come back from a much-needed break, with a little more breathing space and a better view of the bigger picture, (thought I’d share a snap of that view 😉 !) I read this one properly.
And I’m glad I did. It’s thoughtful. Compelling. Reassuring even. There’s a quiet relief in it.
It put into words what we’ve been seeing, sensing and saying for a while now: creativity isn’t the decorative extra, stuck on at the end. It’s the engine. The lifeline. The bit that makes you human, future-ready and distinguishes you from everyone else.
I particularly appreciated this brilliant line:
“Creativity is oxygen for growth. So why are so many businesses holding their breath?”
Yes! Exactly.
Honestly, that could be a quote on our studio wall.
So many businesses still default to cutting, shrinking, surviving. But the ones that make it – the ones that do well and feel good – are the ones that create.
They make space for new thinking. They back their instincts even when there’s no guarantee. They stay curious, even when things feel shaky.
What also stood out (and I wasn’t expecting it) was how often the word culture came up.
How does it feel to be in the business? Are people engaged? Do ideas flow? Can someone speak up and say “what if we tried it this way”?
That stuff is gold. And often overlooked or ignored.
So if you’re in a business that’s quietly stalling, or caught in the cycle of doing things the way they’ve always been done, this is your nudge. Creativity isn’t a risk. It’s the way forward.
You can read the full white paper here:
