S&S Mediclean
A brand built for trust, growth, and clean results
- Brand
- Website
- App
S&S Mediclean are specialists in professional cleaning for NHS and private healthcare settings across the UK.
They’d built a great reputation, but their brand wasn’t keeping up with their rapid growth. They needed an identity that truly reflected the professional, reliable, and warm team behind their simple promise: every clean counts.
With a new app on the horizon, they knew it was the perfect time for a change. To create real momentum, everything needed to feel connected – from the cleaning teams on the ground to the technology they used. Since customers would also be using the app, the brand had to be seamless, clear, and trustworthy at every step.
The Approach
We started by taking a close look at their brand, clarifying the core values that made them special: trustworthy, approachable, innovative, and meticulous. From there, we built a new identity to match.
The Result
The result is a clean, modern brand system. We chose a colour palette that feels fresh and clinical, but not cold. With clear typography, a confident droplet logo, and a consistent tone of voice, their expertise now shines through on everything – from uniforms and vehicles to the new app itself.
This new brand gives S&S Mediclean the visual authority and consistency their clients already knew them for. Now, their identity feels every bit as precise and dependable as the essential work they do every day.
